Getting to 60

Session II: Getting to 60: the Power of Targets + Load Reduction

The goal of the 2030 Challenge is to create buildings that are designed to meet a fossil fuel, greenhouse gas emitting, energy performance standard of 50% less than the regional (or national) average for that building type now, with the standard rising to a 60% reduction in 2010 and incrementally increasing 10% in efficiency every five years until 2030, when the goal of zero emissions is met. One of the more compelling aspects of dramatic energy reductions is the mounting evidence that if done well, such ambitious goals can actually be done with no added costs. This session will explore the use of EPA’s Target Finder (ENERGY STAR) as a design target and reference tool, and metrics critical to the target setting exercise, such as Energy Use Intensity (EUI). The session will include multiple examples of projects that have achieved exemplary energy performance by setting and pursuing energy targets, offer tested approaches for incorporating targets into the design process, and explore how providing targeting and EUI information can be a value-added service for a design firm.

Learning Objectives

Upon completion of this session, attendees will be able to:
- Describe the energy/carbon objectives of the 2030 Challenge.
- Use the Energy Star Target Finder tool to set an Energy Use Intensity target for a project.
- Summarize the concept of Energy Use Intensity and describe why it is an important tool for setting energy targets for a project.

About the Speakers


Tom Hootman, AIA, LEED AP BD+C, Director of Sustainability, RNL 

Tom Hootman is a Senior Associate of RNL and the firm’s Director of Sustainability. Tom is an architect and LEED Accredited Professional with more than 17 years of experience. As Director of Sustainability, Tom provides leadership and guidance to RNL’s sustainable project work, design standards, staff education, research and outreach. Tom works collaboratively across all RNL multidisciplinary design studios and serves as a green design advisor and mentor on many projects, ranging in scale from commercial interiors to large scale urban plans. He has contributed to more than a dozen LEED certified and registered projects. Tom is working on several net zero energy buildings including the recently completed 222,000 SF National Renewable Energy Laboratory Research Support Facility in addition to serving on a Technical Expert Team for the DOE’s Commercial Building Partnerships program.

Tom is the Past Chair of the Board of the U.S. Green Building Council (USGBC), Colorado Chapter and the current At-Large Representative for Colorado on the USGBC’s West Region Council. He is an active leader in the building industry promoting green building practices. He regularly writes and speaks on green building issues at local, national and international venues. He is a passionate advocate for sustainability and is always seeking to inspire others and lead by example.


Pete Jefferson, Managing Principal, M.E. GROUP

Pete Jefferson is the Managing Principal of M.E. GROUP’s Denver office and is responsible for leading the firm’s practice in the design of low energy, high-performance buildings. For several years, Pete has been especially focused on Net-Zero Energy projects, including six Net-Zero projects either built or in construction. He is certified by ASHRAE as a High Performance Building Design Professional (HBDP) and uses his expertise to provide engineering leadership and consultation to project teams nationally.

Pete has made contributions to the engineering profession by speaking at conferences across the country, sharing case studies and lessons learned from his projects that have implemented low energy building systems. This includes thermally active building surfaces, geoexchange and chilled beam systems. He also participates in M.E. GROUP'S collaborative work with the University of California-Berkeley's Center for the Built Environment.